When asked what the main reasons were for U.S. consumers buying more private brand items in 2023, 68 percent said because of the price. Another 30 percent stated quality as the main reason for buying more private labels.
Consumers' reasons for buying more private brand items in the United States in 2023
Characteristic
Share of respondents
Price
68%
Good value
67%
Quality
30%
Taste
26%
Meets meal solutions needs
16%
Created with Highcharts 7.2.2Share of respondents68%68%67%67%30%30%26%26%16%16%PriceGood valueQualityTasteMeets meal solutions needs
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%
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FMI. (October 3, 2023). Consumers' reasons for buying more private brand items in the United States in 2023 [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/
FMI. "Consumers' reasons for buying more private brand items in the United States in 2023." Chart. October 3, 2023. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/
FMI. (2023). Consumers' reasons for buying more private brand items in the United States in 2023. Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/
FMI. "Consumers' Reasons for Buying More Private Brand Items in The United States in 2023." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/
FMI, Consumers' reasons for buying more private brand items in the United States in 2023 Statista, https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/ (last visited February 22, 2025)
Consumers' reasons for buying more private brand items in the United States in 2023 [Graph], FMI, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/
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