When asked what the main reasons were for U.S. consumers buying more private brand items in 2023, 68 percent said because of the price. Another 30 percent stated quality as the main reason for buying more private labels.
Consumers' reasons for buying more private brand items in the United States in 2023
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FMI. (October 3, 2023). Consumers' reasons for buying more private brand items in the United States in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/
FMI. "Consumers' reasons for buying more private brand items in the United States in 2023." Chart. October 3, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/
FMI. (2023). Consumers' reasons for buying more private brand items in the United States in 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/
FMI. "Consumers' Reasons for Buying More Private Brand Items in The United States in 2023." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/
FMI, Consumers' reasons for buying more private brand items in the United States in 2023 Statista, https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/ (last visited December 23, 2024)
Consumers' reasons for buying more private brand items in the United States in 2023 [Graph], FMI, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1460863/us-consumers-reasons-for-buying-private-labels/
