For 2023, Instacart reported 871 million U.S. dollars in advertising and unspecified "other" revenue. A year earlier, the figure stood at 740 million U.S. dollars. That constitutes an annual growth rate of 18 percent. The company's ad platform Instacart Ads offers brands a variety of products such as sponsored products, coupons, or delivery promotions.
Advertising revenue of Instacart worldwide from 2019 to 2023
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Instacart. (February 13, 2024). Advertising revenue of Instacart worldwide from 2019 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1460823/instacart-ad-revenue/
Instacart. "Advertising revenue of Instacart worldwide from 2019 to 2023 (in million U.S. dollars)." Chart. February 13, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1460823/instacart-ad-revenue/
Instacart. (2024). Advertising revenue of Instacart worldwide from 2019 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1460823/instacart-ad-revenue/
Instacart. "Advertising Revenue of Instacart Worldwide from 2019 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/1460823/instacart-ad-revenue/
Instacart, Advertising revenue of Instacart worldwide from 2019 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1460823/instacart-ad-revenue/ (last visited December 22, 2024)
Advertising revenue of Instacart worldwide from 2019 to 2023 (in million U.S. dollars) [Graph], Instacart, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/1460823/instacart-ad-revenue/
