LinkedIn: Number of shares per post type 2024, by account size

Published by
Stacy Jo Dixon,
Apr 11, 2024
As of January 2024, huge LinkedIn accounts, those with between 50 thousand and 55 thousand followers, had the highest average number of shares regardless of the content format. For big accounts, those with between 10 thousand and 50 thousand followers, video posts were shared an average of 3.97 times, and images were shared 3.36 times.

Average number of shares per post type on LinkedIn as of January 2024, by account size

CharacteristicCarouselImageTextVideo
Tiny 0.48 0.32 0.24 0.36
Small 1.05 0.99 0.62 1.14
Medium 1.98 1.89 0.9 2.21
Big 3.97 3.36 1.6 3.82
Huge 5.99 6 3.55 6.88
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Average number of sharesCarouselImageTextVideoTinySmallMediumBigHuge
0510152025

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Source

Use Ask Statista Research Service

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Metricool

Release date

February 2024

Region

Worldwide

Survey time period

October 2023 to January 2024

Special properties

41,170 professional accounts; 1,578,969 posts

Supplementary notes

Tiny accounts: 0-500 followers
Small accounts: 500-2,000 followers
Medium accounts: 2,000-10,000 followers
Big accounts: 10,000-50,000 followers
Huge accounts 50,000-55,000 followers

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