LinkedIn: preferred video length 2024, by account size

Published by
Stacy Jo Dixon,
Apr 11, 2024
A study conducted between October 2023 and January 2024, found that on LinkedIn, the average video watch time is similar across all accounts, between 13 and 15 seconds, as of January 2024. Additionally, video posts are the format on LinkedIn that generates the lowest amount of engagement.

Ideal video length on LinkedIn as of January 2024, by account size (in seconds)

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Release date

February 2024

Region

Worldwide

Survey time period

October 2023 to January 2024

Special properties

41,170 professional accounts; 1,578,969 posts

Supplementary notes

Tiny accounts: 0-500 followers
Small accounts: 500-2,000 followers
Medium accounts: 2,000-10,000 followers
Big accounts: 10,000-50,000 followers
Huge accounts 50,000-55,000 followers

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