Pantry categories private label and name brand unit share in the U.S. 2019-2023

Published by
T. Ozbun,
Apr 17, 2024
In 2023, the unit share of private brands in U.S. core pantry categories reached 40.5 percent, while that of name brands had the other 59.5 percent. In 2019, private labels commanded a 40.1 percent share while name brands had 59.9 percent.

Private brands and name brands unit share of core pantry categories* in the United States from 2019 to 2023

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Release date

March 2024

Region

United States

Survey time period

2019 to 2023

Special properties

Multi-outlet

Supplementary notes

*Core pantry categories include: breakfast meats, refrigerated meat, frozen/refrigerated poultry, frozen seafood, shortening/oil, butter/butter blends, cookies, salty snacks, snack nuts/seeds, pastry/donuts, fresh bread & rolls, baking needs, coffee, bottled water, dairy milk, natural cheese, eggs

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Sales

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Categories

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Retailer brands

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Consumer behavior

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Topics

Private label food market in the U.S.Private label market in the U.S.Private label market in the UKPrivate label market in Italy
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