LinkedIn: posts engagement 2024, by account size

Published by
Stacy Jo Dixon,
Apr 9, 2024
According to a 2024 study, accounts on LinkedIn with between 50 thousand and 55 thousand followers received an average of 6,484 engagements. Tiny accounts, those with up to 500 followers, generated around 68 impressions on average.

Average number of impressions on LinkedIn posts as of January 2024, by account size

CharacteristicNumber of impressions
Tiny 67.8
Small 261
Medium 612.9
Big 1,690.3
Huge 6,484.4
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Number of impressions67.867.8261261612.9612.91,690.31,690.36,484.46,484.4TinySmallMediumBigHuge
01,0002,0003,0004,0005,0006,0007,0008,000

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Source

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Release date

February 2024

Region

Worldwide

Survey time period

October 2023 to January 2024

Special properties

41,170 professional accounts; 1,578,969 posts

Supplementary notes

Tiny accounts: 0-500 followers
Small accounts: 500-2,000 followers
Medium accounts: 2,000-10,000 followers
Big accounts: 10,000-50,000 followers
Huge accounts 50,000-55,000 followers

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