According to a study on influencer marketing across India in 2023, the majority of the respondents opined that influencer marketing was effective. However, five percent of the respondents indicated that influencer marketing was ineffective.
Opinion on influencer marketing effectiveness in India as of January 2023
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Dentsu. (June 2, 2023). Opinion on influencer marketing effectiveness in India as of January 2023 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1460556/india-influencer-marketing-effectiveness/
Dentsu. "Opinion on influencer marketing effectiveness in India as of January 2023." Chart. June 2, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1460556/india-influencer-marketing-effectiveness/
Dentsu. (2023). Opinion on influencer marketing effectiveness in India as of January 2023. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1460556/india-influencer-marketing-effectiveness/
Dentsu. "Opinion on Influencer Marketing Effectiveness in India as of January 2023." Statista, Statista Inc., 2 Jun 2023, https://www.statista.com/statistics/1460556/india-influencer-marketing-effectiveness/
Dentsu, Opinion on influencer marketing effectiveness in India as of January 2023 Statista, https://www.statista.com/statistics/1460556/india-influencer-marketing-effectiveness/ (last visited January 08, 2025)
Opinion on influencer marketing effectiveness in India as of January 2023 [Graph], Dentsu, June 2, 2023. [Online]. Available: https://www.statista.com/statistics/1460556/india-influencer-marketing-effectiveness/
