In 2023, the unit share of private labels in U.S. food and non-food departments was highest among general merchandise, with a 32.6 percent share. This was followed by health with 25.1 percent of the products in this department labeled as store brands.
Unit share of private labels in the United States in 2023, by product department
Characteristic
Private label unit share
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PLMA. (February 13, 2024). Unit share of private labels in the United States in 2023, by product department [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1460507/unit-share-of-private-label-sales-in-the-us-by-department/
PLMA. "Unit share of private labels in the United States in 2023, by product department." Chart. February 13, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1460507/unit-share-of-private-label-sales-in-the-us-by-department/
PLMA. (2024). Unit share of private labels in the United States in 2023, by product department. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1460507/unit-share-of-private-label-sales-in-the-us-by-department/
PLMA. "Unit Share of Private Labels in The United States in 2023, by Product Department." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/1460507/unit-share-of-private-label-sales-in-the-us-by-department/
PLMA, Unit share of private labels in the United States in 2023, by product department Statista, https://www.statista.com/statistics/1460507/unit-share-of-private-label-sales-in-the-us-by-department/ (last visited July 22, 2024)
Unit share of private labels in the United States in 2023, by product department [Graph], PLMA, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/1460507/unit-share-of-private-label-sales-in-the-us-by-department/