According to a survey conducted on influencer marketing across India in 2023, 39 percent of the respondents trusted recommendations by influencers with subject expertise, while 25 percent trusted recommendations by celebrities and famous personalities. However, the level of trust in recommendations by the community or niche influencers was the lowest.
Level of trust in influencer recommendations in India as of January 2023
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Dentsu. (June 2, 2023). Level of trust in influencer recommendations in India as of January 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1460492/india-trust-in-influencer-recommendations/
Dentsu. "Level of trust in influencer recommendations in India as of January 2023." Chart. June 2, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1460492/india-trust-in-influencer-recommendations/
Dentsu. (2023). Level of trust in influencer recommendations in India as of January 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1460492/india-trust-in-influencer-recommendations/
Dentsu. "Level of Trust in Influencer Recommendations in India as of January 2023." Statista, Statista Inc., 2 Jun 2023, https://www.statista.com/statistics/1460492/india-trust-in-influencer-recommendations/
Dentsu, Level of trust in influencer recommendations in India as of January 2023 Statista, https://www.statista.com/statistics/1460492/india-trust-in-influencer-recommendations/ (last visited January 06, 2025)
Level of trust in influencer recommendations in India as of January 2023 [Graph], Dentsu, June 2, 2023. [Online]. Available: https://www.statista.com/statistics/1460492/india-trust-in-influencer-recommendations/
