User expectations for generative AI in online shopping 2023

Published by
Stephanie Chevalier,
May 29, 2024
In 2023, about six out of ten consumers familiar with generative AI for online shopping expressed a desire for brands and companies to provide a chatbot like ChatGPT for quick question-and-answer interactions. Meanwhile, 55 percent of respondents indicated they would seek advice from a generative AI tool for future shopping experiences.

Consumer expectations for generative artificial intelligence (Gen AI) in e-commerce in 2023

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Release date

January 2024

Region

Worldwide

Survey time period

October and November 2023

Number of respondents

2,299*

Age group

18 years and older

Supplementary notes

* Consumers who are aware of the use of generative AI in shopping experiences in 11 countries across North America, Europe, and Asia–Pacific.

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Statistics on " Artificial intelligence (AI) in e-commerce "

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Overview

4

Level of implementation

6

Business adoption

7

Consumer behavior

8

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Topics

Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence in e-commerce
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