As of September 2023, according to a survey among European marketers, 66 percent of French agency professionals were inhibited to spend more money on advanced TV because of lack of proof in its effectiveness or return on investment (ROI). Another half of French advertisers were inhibited to do the same because of lack of awareness in their organization about what advanced TV was.
Main marketing budget inhibitors for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023
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AudienceXpress. (November 23, 2023). Main marketing budget inhibitors for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1460386/marketing-budget-inhibitors-streaming-platforms-france/
AudienceXpress. "Main marketing budget inhibitors for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023." Chart. November 23, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1460386/marketing-budget-inhibitors-streaming-platforms-france/
AudienceXpress. (2023). Main marketing budget inhibitors for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1460386/marketing-budget-inhibitors-streaming-platforms-france/
AudienceXpress. "Main Marketing Budget Inhibitors for Streaming Platforms According to Marketing Professionals from Agencies and Advertisers in France as of September 2023." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/1460386/marketing-budget-inhibitors-streaming-platforms-france/
AudienceXpress, Main marketing budget inhibitors for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023 Statista, https://www.statista.com/statistics/1460386/marketing-budget-inhibitors-streaming-platforms-france/ (last visited November 18, 2024)
Main marketing budget inhibitors for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023 [Graph], AudienceXpress, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/1460386/marketing-budget-inhibitors-streaming-platforms-france/
