During a fall 2023 survey carried out among consumer packaged goods (CPG) professionals from the United States, 37 percent of the respondents rated the data sharing capabilities of Kroger Precision Marketing as very good or excellent. This was the highest result among the 18 retail media networks (RMNs) studied. Walmart Connect ranked second, with 35 percent.
Share of consumer packaged goods (CPG) professionals who rated data sharing capabilities of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023
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Path to Purchase Institute. (February 6, 2024). Share of consumer packaged goods (CPG) professionals who rated data sharing capabilities of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1460352/data-sharing-rmns/
Path to Purchase Institute. "Share of consumer packaged goods (CPG) professionals who rated data sharing capabilities of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023." Chart. February 6, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1460352/data-sharing-rmns/
Path to Purchase Institute. (2024). Share of consumer packaged goods (CPG) professionals who rated data sharing capabilities of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1460352/data-sharing-rmns/
Path to Purchase Institute. "Share of Consumer Packaged Goods (Cpg) Professionals Who Rated Data Sharing Capabilities of Selected Retail Media Networks (Rmns) as Very Good or Excellent in The United States as of October 2023." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1460352/data-sharing-rmns/
Path to Purchase Institute, Share of consumer packaged goods (CPG) professionals who rated data sharing capabilities of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023 Statista, https://www.statista.com/statistics/1460352/data-sharing-rmns/ (last visited December 30, 2024)
Share of consumer packaged goods (CPG) professionals who rated data sharing capabilities of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023 [Graph], Path to Purchase Institute, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1460352/data-sharing-rmns/
