During a fall 2023 survey carried out among consumer packaged goods (CPG) professionals from the United States, 42 percent of the respondents rated the return of investment generated by Amazon Demand Side Platform (DSP) as very good or excellent. This was the highest result among the 18 retail media networks (RMNs) studied. Kroger Precision Marketing ranked second, with 36 percent.
Share of consumer packaged goods (CPG) professionals who rated return on investment (ROI) of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023
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Path to Purchase Institute. (February 6, 2024). Share of consumer packaged goods (CPG) professionals who rated return on investment (ROI) of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1460344/roi-rmns/
Path to Purchase Institute. "Share of consumer packaged goods (CPG) professionals who rated return on investment (ROI) of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023." Chart. February 6, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1460344/roi-rmns/
Path to Purchase Institute. (2024). Share of consumer packaged goods (CPG) professionals who rated return on investment (ROI) of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1460344/roi-rmns/
Path to Purchase Institute. "Share of Consumer Packaged Goods (Cpg) Professionals Who Rated Return on Investment (Roi) of Selected Retail Media Networks (Rmns) as Very Good or Excellent in The United States as of October 2023." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1460344/roi-rmns/
Path to Purchase Institute, Share of consumer packaged goods (CPG) professionals who rated return on investment (ROI) of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023 Statista, https://www.statista.com/statistics/1460344/roi-rmns/ (last visited December 21, 2024)
Share of consumer packaged goods (CPG) professionals who rated return on investment (ROI) of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023 [Graph], Path to Purchase Institute, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1460344/roi-rmns/
