During a fall 2023 survey carried out among consumer packaged goods (CPG) professionals from the United States, half of the respondents rated targeting effectiveness of Instacart Ads as very good or excellent. This was the highest result among the 18 retail media networks (RMNs) studied. Amazon ranked second, with 49 percent.
Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023
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Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023
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Path to Purchase Institute. (February 6, 2024). Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023 [Graph]. In Statista. Retrieved March 12, 2025, from https://www.statista.com/statistics/1460335/targeting-effectiveness-rmns/
Path to Purchase Institute. "Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023." Chart. February 6, 2024. Statista. Accessed March 12, 2025. https://www.statista.com/statistics/1460335/targeting-effectiveness-rmns/
Path to Purchase Institute. (2024). Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023. Statista. Statista Inc.. Accessed: March 12, 2025. https://www.statista.com/statistics/1460335/targeting-effectiveness-rmns/
Path to Purchase Institute. "Share of Consumer Packaged Goods (Cpg) Professionals Who Rated Targeting Effectiveness of Selected Retail Media Networks (Rmns) as Very Good or Excellent in The United States as of October 2023." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1460335/targeting-effectiveness-rmns/
Path to Purchase Institute, Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023 Statista, https://www.statista.com/statistics/1460335/targeting-effectiveness-rmns/ (last visited March 12, 2025)
Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023 [Graph], Path to Purchase Institute, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1460335/targeting-effectiveness-rmns/
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