During a fall 2023 survey carried out among consumer packaged goods (CPG) professionals from the United States, half of the respondents rated targeting effectiveness of Instacart Ads as very good or excellent. This was the highest result among the 18 retail media networks (RMNs) studied. Amazon ranked second, with 49 percent.
Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Path to Purchase Institute. (February 6, 2024). Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1460335/targeting-effectiveness-rmns/
Path to Purchase Institute. "Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023." Chart. February 6, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1460335/targeting-effectiveness-rmns/
Path to Purchase Institute. (2024). Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1460335/targeting-effectiveness-rmns/
Path to Purchase Institute. "Share of Consumer Packaged Goods (Cpg) Professionals Who Rated Targeting Effectiveness of Selected Retail Media Networks (Rmns) as Very Good or Excellent in The United States as of October 2023." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1460335/targeting-effectiveness-rmns/
Path to Purchase Institute, Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023 Statista, https://www.statista.com/statistics/1460335/targeting-effectiveness-rmns/ (last visited December 30, 2024)
Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023 [Graph], Path to Purchase Institute, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1460335/targeting-effectiveness-rmns/
