During a fall 2023 survey carried out among U.S. marketers who worked with Instacart Ads, 50 percent of respondents rated the network's targeting effectiveness as excellent or very good. Return on investment (ROI) generated by Amazon DSP was deemed excellent or very good by 28 percent of responding marketers.
Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator
Characteristic
Excellent/very good
Good
Fair/poor
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Path to Purchase Institute. (February 6, 2024). Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1460307/marketer-assessment-instacart-ads/
Path to Purchase Institute. "Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator." Chart. February 6, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1460307/marketer-assessment-instacart-ads/
Path to Purchase Institute. (2024). Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1460307/marketer-assessment-instacart-ads/
Path to Purchase Institute. "Marketer Assessment of Instacart Ads in The United States as of October 2023, by Key Performance Indicator." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1460307/marketer-assessment-instacart-ads/
Path to Purchase Institute, Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator Statista, https://www.statista.com/statistics/1460307/marketer-assessment-instacart-ads/ (last visited July 27, 2024)
Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator [Graph], Path to Purchase Institute, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1460307/marketer-assessment-instacart-ads/