Marketer assessment of Amazon DSP in the U.S. 2023

Published by Statista Research Department, Apr 11, 2024

During a fall 2023 survey carried out among U.S. marketers who worked with the Amazon Demand-Side Platform (DSP), 49 percent of respondents rated the network's targeting effectiveness as excellent or very good. Return on investment (ROI) generated by Amazon DSP was deemed excellent or very good by 42 percent of responding marketers.

Marketer assessment of Amazon DSP in the United States as of October 2023, by key performance indicator

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Release date

February 2024

Region

North America, United States

Survey time period

September 18 to October 10, 2023

Number of respondents

47 respondents

Special properties

among CPG brand professionals who worked with Amazon DSP

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Topics

Amazon advertising in the U.S.AmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in Latin America
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