A survey among U.S. adults in March 2022 found that the majority preferred watching video streaming apps with ads for a lower price over ad-free streaming for a higher price. The share of consumers using linear TV only were the most likely to say they would rather see ads and pay less. Roughly two-thirds of only-connected TV users revealed the same.
Preference of video streaming apps with ads for a lower price vs. without ads for a higher price in the United States as of March 2022
Characteristic
Prefer to see ads and pay less for the service
Prefer not to see ads and pay more for the service
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Preference of video streaming apps with ads for a lower price vs. without ads for a higher price in the United States as of March 2022
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DeepIntent. (April 11, 2022). Preference of video streaming apps with ads for a lower price vs. without ads for a higher price in the United States as of March 2022 [Graph]. In Statista. Retrieved March 07, 2025, from https://www.statista.com/statistics/1329500/ad-supported-and-ad-free-video-streaming-preference-us/
DeepIntent. "Preference of video streaming apps with ads for a lower price vs. without ads for a higher price in the United States as of March 2022." Chart. April 11, 2022. Statista. Accessed March 07, 2025. https://www.statista.com/statistics/1329500/ad-supported-and-ad-free-video-streaming-preference-us/
DeepIntent. (2022). Preference of video streaming apps with ads for a lower price vs. without ads for a higher price in the United States as of March 2022. Statista. Statista Inc.. Accessed: March 07, 2025. https://www.statista.com/statistics/1329500/ad-supported-and-ad-free-video-streaming-preference-us/
DeepIntent. "Preference of Video Streaming Apps with Ads for a Lower Price Vs. without Ads for a Higher Price in The United States as of March 2022." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1329500/ad-supported-and-ad-free-video-streaming-preference-us/
DeepIntent, Preference of video streaming apps with ads for a lower price vs. without ads for a higher price in the United States as of March 2022 Statista, https://www.statista.com/statistics/1329500/ad-supported-and-ad-free-video-streaming-preference-us/ (last visited March 07, 2025)
Preference of video streaming apps with ads for a lower price vs. without ads for a higher price in the United States as of March 2022 [Graph], DeepIntent, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1329500/ad-supported-and-ad-free-video-streaming-preference-us/
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