A survey on television consumption habits across India in 2023 revealed that co-viewership among addressable TV audiences was 66 percent. Co-viewing in India typically involves a group of three to four individuals. As connected TV brings addressable TV to the living room, it expands the audience significantly.
Television co-viewership in India as of November 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GroupM. (March 8, 2024). Television co-viewership in India as of November 2023 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1460232/india-television-co-viewership/
GroupM. "Television co-viewership in India as of November 2023." Chart. March 8, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1460232/india-television-co-viewership/
GroupM. (2024). Television co-viewership in India as of November 2023. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1460232/india-television-co-viewership/
GroupM. "Television Co-viewership in India as of November 2023." Statista, Statista Inc., 8 Mar 2024, https://www.statista.com/statistics/1460232/india-television-co-viewership/
GroupM, Television co-viewership in India as of November 2023 Statista, https://www.statista.com/statistics/1460232/india-television-co-viewership/ (last visited January 08, 2025)
Television co-viewership in India as of November 2023 [Graph], GroupM, March 8, 2024. [Online]. Available: https://www.statista.com/statistics/1460232/india-television-co-viewership/
