Television co-viewership in India in 2023, by audience type

Published by
Tanushree Basuroy,
Apr 17, 2024
According to a survey on television consumption habits across India in 2023, 32 percent of respondents viewed addressable TV with a partner in India. Meanwhile, 21 percent of respondents viewed non-addressable TV with relatives. Co-viewing in India typically involves a group of three to four individuals. As connected TV brings addressable TV to the living room, it expands the audience significantly.

Television co-viewership in India as of November 2023, by audience type

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Release date

March 2024

Region

India

Survey time period

November 2023

Number of respondents

4,044 respondents

Method of interview

Online survey

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