In 2024, in-store retail media advertising spending in the United States was estimated at 370 million U.S. dollars. By 2028, the expenditure is expected to reach roughly 1.06 billion dollars. To compare, U.S. digital retail media (or advertising on ecommerce properties) ad spend is forecast to grow from 46 to 109 billion dollars in the same period.
In-store retail media advertising spending in the United States from 2024 to 2028
(in billion U.S. dollars)
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eMarketer (Zia Daniell Wigder). (May 24, 2024). In-store retail media advertising spending in the United States from 2024 to 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1460186/in-store-retail-media-ad-spend-usa/
eMarketer (Zia Daniell Wigder). "In-store retail media advertising spending in the United States from 2024 to 2028 (in billion U.S. dollars)." Chart. May 24, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1460186/in-store-retail-media-ad-spend-usa/
eMarketer (Zia Daniell Wigder). (2024). In-store retail media advertising spending in the United States from 2024 to 2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1460186/in-store-retail-media-ad-spend-usa/
eMarketer (Zia Daniell Wigder). "In-store Retail Media Advertising Spending in The United States from 2024 to 2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 24 May 2024, https://www.statista.com/statistics/1460186/in-store-retail-media-ad-spend-usa/
eMarketer (Zia Daniell Wigder), In-store retail media advertising spending in the United States from 2024 to 2028 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1460186/in-store-retail-media-ad-spend-usa/ (last visited December 22, 2024)
In-store retail media advertising spending in the United States from 2024 to 2028 (in billion U.S. dollars) [Graph], eMarketer (Zia Daniell Wigder), May 24, 2024. [Online]. Available: https://www.statista.com/statistics/1460186/in-store-retail-media-ad-spend-usa/
