Leading vMVPD services in the U.S. 2024, by viewership

Published by
Julia Stoll,
Apr 10, 2024

In 2024, with an expected 17.5 million monthly viewers, YouTube TV holds the lead among virtual live TV services. Hulu + Live TV follows closely behind with 11.8 million viewers, while Sling TV captures the attention of around five million viewers each month. This data highlights the growing popularity of vMVPD services as viewers seek out alternatives to traditional cable subscriptions.

Number of viewers of selected virtual multichannel video programming distributors (vMVPD) in the United States in 2024 (in millions)

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Release date

February 2024

Region

United States

Survey time period

September 2023

Special properties

forecast

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Statistics on " Online TV in the United States "

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Overview

5

Devices

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Advertising

4

Platforms

7

Consumer behavior

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Topics

Online TV in the United StatesConnected TV viewership in the United StatesTelevision in the United StatesPay TV in the United StatesCable TV in the United States
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