As of September 2023, according to a survey among European marketers, 56 percent of French professionals from agencies and advertisers were planning on investing more budget into streaming platforms because of confidence that advanced TV is a brand safe environment and low on ad fraud. Another 60 percent of French advertisers stated the same based on the fact that advanced TV has opportunities to extend the reach of traditional TV campaigns.
Main reasons why marketing budget for streaming platforms would increase according to marketing professionals from agencies and advertisers in France as of September 2023
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AudienceXpress. (November 23, 2023). Main reasons why marketing budget for streaming platforms would increase according to marketing professionals from agencies and advertisers in France as of September 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1460048/marketing-budget-drivers-streaming-platforms-france/
AudienceXpress. "Main reasons why marketing budget for streaming platforms would increase according to marketing professionals from agencies and advertisers in France as of September 2023." Chart. November 23, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1460048/marketing-budget-drivers-streaming-platforms-france/
AudienceXpress. (2023). Main reasons why marketing budget for streaming platforms would increase according to marketing professionals from agencies and advertisers in France as of September 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1460048/marketing-budget-drivers-streaming-platforms-france/
AudienceXpress. "Main Reasons Why Marketing Budget for Streaming Platforms Would Increase According to Marketing Professionals from Agencies and Advertisers in France as of September 2023." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/1460048/marketing-budget-drivers-streaming-platforms-france/
AudienceXpress, Main reasons why marketing budget for streaming platforms would increase according to marketing professionals from agencies and advertisers in France as of September 2023 Statista, https://www.statista.com/statistics/1460048/marketing-budget-drivers-streaming-platforms-france/ (last visited November 21, 2024)
Main reasons why marketing budget for streaming platforms would increase according to marketing professionals from agencies and advertisers in France as of September 2023 [Graph], AudienceXpress, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/1460048/marketing-budget-drivers-streaming-platforms-france/
