Globally, shopping online for skincare saw higher discounts than the e-commerce average. The average online discount rate of skincare products was at its highest in the fourth quarter of 2023 at approximately 27 percent. In the surveyed time, the discount rate for an online skincare order was at its lowest during the first quarter of 2022 at just about 17 percent.
Average online discount rate of skincare products from 1st quarter 2022 to 1st quarter 2024
Characteristic
Skincare
E-commerce average
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Discount rate is defined as the share of an order's total price that was marked down due to merchandise or other special offers. This figure does not incorporate any reductions in shipping expenses or product markdowns.
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Salesforce Research. (April 10, 2024). Average online discount rate of skincare products from 1st quarter 2022 to 1st quarter 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1460021/skincare-average-online-discount-rate/
Salesforce Research. "Average online discount rate of skincare products from 1st quarter 2022 to 1st quarter 2024." Chart. April 10, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1460021/skincare-average-online-discount-rate/
Salesforce Research. (2024). Average online discount rate of skincare products from 1st quarter 2022 to 1st quarter 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1460021/skincare-average-online-discount-rate/
Salesforce Research. "Average Online Discount Rate of Skincare Products from 1st Quarter 2022 to 1st Quarter 2024." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1460021/skincare-average-online-discount-rate/
Salesforce Research, Average online discount rate of skincare products from 1st quarter 2022 to 1st quarter 2024 Statista, https://www.statista.com/statistics/1460021/skincare-average-online-discount-rate/ (last visited July 22, 2024)
Average online discount rate of skincare products from 1st quarter 2022 to 1st quarter 2024 [Graph], Salesforce Research, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1460021/skincare-average-online-discount-rate/