Platforms where consumers start their online shopping journey in the UK 2023

Published by Statista Research Department, Apr 11, 2024
During a late 2023 survey carried out among working-age consumers from the United Kingdom (UK), roughly 40 percent of respondents stated they started their online shopping journey on search engines. Approximately 31 percent said they started their journeys on marketplaces.

Media/platforms where consumers started their online shopping journeys in the United Kingdom as of November 2023

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Release date

January 2024

Region

United Kingdom

Survey time period

November 2023

Number of respondents

1,000 respondents

Special properties

among working-age consumers

Method of interview

Online survey

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