When it comes to the most well-known dating services in Brazil, Tinder claims the top spot in 2023. The Los Angeles-based dating app has a brand awareness of 89 percent, making it the most well-known dating app in the country, followed by Badoo and Par Perfeito with 82 percent and 61percent brand awareness respectively. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading dating services ranked by brand awareness in Brazil in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 14, 2023). Leading dating services ranked by brand awareness in Brazil in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1459867/most-well-known-dating-services-in-brazil/
Statista. "Leading dating services ranked by brand awareness in Brazil in 2023." Chart. November 14, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1459867/most-well-known-dating-services-in-brazil/
Statista. (2023). Leading dating services ranked by brand awareness in Brazil in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1459867/most-well-known-dating-services-in-brazil/
Statista. "Leading Dating Services Ranked by Brand Awareness in Brazil in 2023." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1459867/most-well-known-dating-services-in-brazil/
Statista, Leading dating services ranked by brand awareness in Brazil in 2023 Statista, https://www.statista.com/statistics/1459867/most-well-known-dating-services-in-brazil/ (last visited December 21, 2024)
Leading dating services ranked by brand awareness in Brazil in 2023 [Graph], Statista, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1459867/most-well-known-dating-services-in-brazil/
