In 2023, the value of NASCAR broadcasting rights totaled over 830 million U.S. dollars. Over 99 percent of this total came from the United States and Canada, with TV rights for the rest of the world amounting to just 5.3 million U.S. dollars.
Value of NASCAR broadcasting rights worldwide in 2023, by region
(in million U.S. dollars)
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BlackBook Motorsport. (February 11, 2024). Value of NASCAR broadcasting rights worldwide in 2023, by region (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1459839/nascar-tv-rights-value/
BlackBook Motorsport. "Value of NASCAR broadcasting rights worldwide in 2023, by region (in million U.S. dollars)." Chart. February 11, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1459839/nascar-tv-rights-value/
BlackBook Motorsport. (2024). Value of NASCAR broadcasting rights worldwide in 2023, by region (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1459839/nascar-tv-rights-value/
BlackBook Motorsport. "Value of Nascar Broadcasting Rights Worldwide in 2023, by Region (in Million U.S. Dollars)." Statista, Statista Inc., 11 Feb 2024, https://www.statista.com/statistics/1459839/nascar-tv-rights-value/
BlackBook Motorsport, Value of NASCAR broadcasting rights worldwide in 2023, by region (in million U.S. dollars) Statista, https://www.statista.com/statistics/1459839/nascar-tv-rights-value/ (last visited December 22, 2024)
Value of NASCAR broadcasting rights worldwide in 2023, by region (in million U.S. dollars) [Graph], BlackBook Motorsport, February 11, 2024. [Online]. Available: https://www.statista.com/statistics/1459839/nascar-tv-rights-value/