Share of non-alcoholic beverage market in India 2023, by type

In 2023, carbonated beverages made up more than 40 percent of India's non-alcoholic drink market. Packaged water was the second most popular choice, holding a 30 percent market share during the same time. The non-alcoholic beverage sector in India had a total revenue of approximately 17 billion U.S. dollars that year.

Consumption of non-alcoholic beverages

The non-alcoholic beverage market in India caters to a diverse consumer base, offering a wide array of options from chilled lassi (yogurt drink) to aromatic tea. As of 2023, the consumption volume of these beverages in the country stood at approximately 33 billion liters. This sustained growth is reflected in the increasing revenue from these drinks.

Carbonated drinks

The Indian soft drinks market is diverse, featuring a variety of segments including carbonated drinks, packaged drinking water, juices, nectars, and still drinks. Among these, carbonated drinks play a major role, distinctly standing out with a market size of 567 billion Indian rupees. Within this category, Coca-Cola holds a significant share of the carbonated soft drinks market in India with popular brands like Sprite, Thums Up, Limca, and Fanta