Google was the most popular app in India, with 449 million downloads overall as of 2023. It was followed by Instagram. Reliance Jio was the leading Indian-made app with over 200 million downloads until 2023.
Social media leads app usage in India
Social media is the most used smartphone app category among Indians, with Facebook holding the largest market share among social media apps in the country. Facebook maintains a significant presence with over 378 million users, while Instagram, known for its visual-centric content, has a strong following among younger demographics with over 362 million users nationwide as of 2024. Furthermore, Facebook's dominance in India's social media landscape extends beyond user count, with the Indian arm of the company making a revenue of about 27 billion rupees in fiscal year 2023.
Media and entertainment apps
In India, media and entertainment apps have become integral to the digital lifestyles of consumers, offering a diverse range of content and services tailored to their preferences. YouTube was the top streaming choice among Gen Z users, while apps like Spotify were favored for listening to podcasts. Additionally, news portals such as Dailyhunt, developed by Indian app publisher Eterno Infotech, led digital news consumption in India, with over 100 million downloads.
Most popular apps in India as of 2023, by downloads
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Business Standard. (January 4, 2024). Most popular apps in India as of 2023, by downloads [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1459751/india-leading-apps-by-downloads/
Business Standard. "Most popular apps in India as of 2023, by downloads." Chart. January 4, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1459751/india-leading-apps-by-downloads/
Business Standard. (2024). Most popular apps in India as of 2023, by downloads. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1459751/india-leading-apps-by-downloads/
Business Standard. "Most Popular Apps in India as of 2023, by Downloads." Statista, Statista Inc., 4 Jan 2024, https://www.statista.com/statistics/1459751/india-leading-apps-by-downloads/
Business Standard, Most popular apps in India as of 2023, by downloads Statista, https://www.statista.com/statistics/1459751/india-leading-apps-by-downloads/ (last visited December 21, 2024)
Most popular apps in India as of 2023, by downloads [Graph], Business Standard, January 4, 2024. [Online]. Available: https://www.statista.com/statistics/1459751/india-leading-apps-by-downloads/