In 2023, McDonald's reported that its various loyalty schemes had more than 150 million active users worldwide. The company stated that it was hoping to increase the number to 250 million by 2027.
Number of active users of McDonald's loyalty schemes worldwide in 2023 and 2027
(in millions)
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Number of active users in millions
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McDonald's. (February 22, 2024). Number of active users of McDonald's loyalty schemes worldwide in 2023 and 2027 (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1459703/number-mc-donalds-loyalty-program-users/
McDonald's. "Number of active users of McDonald's loyalty schemes worldwide in 2023 and 2027 (in millions)." Chart. February 22, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1459703/number-mc-donalds-loyalty-program-users/
McDonald's. (2024). Number of active users of McDonald's loyalty schemes worldwide in 2023 and 2027 (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1459703/number-mc-donalds-loyalty-program-users/
McDonald's. "Number of Active Users of Mcdonald's Loyalty Schemes Worldwide in 2023 and 2027 (in Millions)." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1459703/number-mc-donalds-loyalty-program-users/
McDonald's, Number of active users of McDonald's loyalty schemes worldwide in 2023 and 2027 (in millions) Statista, https://www.statista.com/statistics/1459703/number-mc-donalds-loyalty-program-users/ (last visited July 22, 2024)
Number of active users of McDonald's loyalty schemes worldwide in 2023 and 2027 (in millions) [Graph], McDonald's, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1459703/number-mc-donalds-loyalty-program-users/
