U.S. YouTube Shorts viewers 2023-2027

Published by Laura Ceci, Apr 4, 2024
In 2023, YouTube Shorts was estimated to have around 153 million monthly viewers in the United States. Launched in 2021, Shorts have quickly become a popular format for both YouTube users and creators, with the company reporting two billon global monthly active viewers in July 2023. The format is estimated to reach 185 million U.S. viewers per month by 2026.

Estimated number of YouTube Shorts users in the United States from 2023 to 2027

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Release date

April 2024

Region

United States

Survey time period

as of September 2023

Special properties

based on estimated monthly use

Supplementary notes

*Forecasted data

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Global overview

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U.S. overview

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Marketer usage and influencers

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Market leaders

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Consumer insights

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Topics

YouTube advertising and marketing in the United StatesYouTubeYouTube in Latin AmericaGen Z media consumption in the United StatesGen Z video streaming consumption in the United States
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* For commercial use only

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