Common consumer actions to solve service or product questions in Japan 2023

Leading consumer actions in case of questions about service or product in Japan as of September 2023

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Release date

November 2023

Region

Japan

Survey time period

September 2 to September 7, 2023

Number of respondents

1,000 respondents

Age group

20-59 years

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: “What actions do you take when you have questions about a service or product?”

Respondents were people living in Tokyo, Kanagawa, Saitama, Chiba, Osaka, Aichi and Fukuoka Prefecture, who have made use of customer inquiry methods between January and September 2023.

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