During a summer 2023 survey carried out among advertising decision-makers at U.S.-based consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brand manufacturers, real-time availability of data was found to be the most attractive measurement attribute of retail media networks, named by 86 percent of respondents. Reliability and/or trust of retailers' data and ability to understand/influence how performance metrics are calculated ranked second, both mentioned by 84 percent of responding decision-makers.
Most attractive measurement attributes of retail media networks (RMNs) according to CPG/FMCG brands in the United States as of August 2023
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Most attractive measurement attributes of retail media networks (RMNs) according to CPG/FMCG brands in the United States as of August 2023
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NielsenIQ. (March 12, 2024). Most attractive measurement attributes of retail media networks (RMNs) according to CPG/FMCG brands in the United States as of August 2023 [Graph]. In Statista. Retrieved May 14, 2025, from https://www.statista.com/statistics/1459624/measurement-attributes-rmns-usa/
NielsenIQ. "Most attractive measurement attributes of retail media networks (RMNs) according to CPG/FMCG brands in the United States as of August 2023." Chart. March 12, 2024. Statista. Accessed May 14, 2025. https://www.statista.com/statistics/1459624/measurement-attributes-rmns-usa/
NielsenIQ. (2024). Most attractive measurement attributes of retail media networks (RMNs) according to CPG/FMCG brands in the United States as of August 2023. Statista. Statista Inc.. Accessed: May 14, 2025. https://www.statista.com/statistics/1459624/measurement-attributes-rmns-usa/
NielsenIQ. "Most Attractive Measurement Attributes of Retail Media Networks (Rmns) According to Cpg/Fmcg Brands in The United States as of August 2023." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1459624/measurement-attributes-rmns-usa/
NielsenIQ, Most attractive measurement attributes of retail media networks (RMNs) according to CPG/FMCG brands in the United States as of August 2023 Statista, https://www.statista.com/statistics/1459624/measurement-attributes-rmns-usa/ (last visited May 14, 2025)
Most attractive measurement attributes of retail media networks (RMNs) according to CPG/FMCG brands in the United States as of August 2023 [Graph], NielsenIQ, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1459624/measurement-attributes-rmns-usa/
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