During a summer 2023 survey carried out among among advertising decision-makers at U.S.-based consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brand manufacturers, 57 percent of respondents stated that they were planning to increase their investments in loyalty program promotions; on the other hand, eight percent said they would be lowering these investments.
Planned changes in spending on selected marketing tools among CPG/FMCG brands in the United States as of August 2023
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Abasto. (November 3, 2023). Planned changes in spending on selected marketing tools among CPG/FMCG brands in the United States as of August 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1459603/marketing-budget-change-cpg-brands-usa/
Abasto. "Planned changes in spending on selected marketing tools among CPG/FMCG brands in the United States as of August 2023." Chart. November 3, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1459603/marketing-budget-change-cpg-brands-usa/
Abasto. (2023). Planned changes in spending on selected marketing tools among CPG/FMCG brands in the United States as of August 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1459603/marketing-budget-change-cpg-brands-usa/
Abasto. "Planned Changes in Spending on Selected Marketing Tools among Cpg/Fmcg Brands in The United States as of August 2023." Statista, Statista Inc., 3 Nov 2023, https://www.statista.com/statistics/1459603/marketing-budget-change-cpg-brands-usa/
Abasto, Planned changes in spending on selected marketing tools among CPG/FMCG brands in the United States as of August 2023 Statista, https://www.statista.com/statistics/1459603/marketing-budget-change-cpg-brands-usa/ (last visited December 30, 2024)
Planned changes in spending on selected marketing tools among CPG/FMCG brands in the United States as of August 2023 [Graph], Abasto, November 3, 2023. [Online]. Available: https://www.statista.com/statistics/1459603/marketing-budget-change-cpg-brands-usa/
