Main reasons for discontinuing product or service use in Japan 2023

Leading reasons for discontinuing the use of products or cancelling service contracts in Japan as of September 2023

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Release date

November 2023

Region

Japan

Survey time period

September 2 to September 7, 2023

Number of respondents

1,000 respondents

Age group

20-59 years

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: “What was the reasons for discontinuing the use of a product or service, or for canceling contracts?”

Respondents were people living in Tokyo, Kanagawa, Saitama, Chiba, Osaka, Aichi and Fukuoka Prefecture, who have made use of customer inquiry methods between January and September 2023.

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