According to an online survey conducted in Japan in 2023, more than 70 percent of respondents stated that good aftercare and support is the factor that contributes to the improvement of company's image and increasing the willingness to use its services and products. Around 32 percent of respondents named high-cost effectiveness as factor raising purchase intention.
Main factors improving company's image and increasing willingness to use its services and products in Japan as of September 2023
Original question: “What are the factors that contribute to the improvement of a company's image and increasing the willingness to use its services and products?”
Respondents were people living in Tokyo, Kanagawa, Saitama, Chiba, Osaka, Aichi and Fukuoka Prefecture, who have made use of customer inquiry methods between January and September 2023.
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PR Times, & RightTouch. (November 2, 2023). Main factors improving company's image and increasing willingness to use its services and products in Japan as of September 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1459557/japan-factors-improving-company-s-image-purchase-intention/
PR Times, und RightTouch. "Main factors improving company's image and increasing willingness to use its services and products in Japan as of September 2023." Chart. November 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1459557/japan-factors-improving-company-s-image-purchase-intention/
PR Times, RightTouch. (2023). Main factors improving company's image and increasing willingness to use its services and products in Japan as of September 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1459557/japan-factors-improving-company-s-image-purchase-intention/
PR Times, and RightTouch. "Main Factors Improving Company's Image and Increasing Willingness to Use Its Services and Products in Japan as of September 2023." Statista, Statista Inc., 2 Nov 2023, https://www.statista.com/statistics/1459557/japan-factors-improving-company-s-image-purchase-intention/
PR Times & RightTouch, Main factors improving company's image and increasing willingness to use its services and products in Japan as of September 2023 Statista, https://www.statista.com/statistics/1459557/japan-factors-improving-company-s-image-purchase-intention/ (last visited December 22, 2024)
Main factors improving company's image and increasing willingness to use its services and products in Japan as of September 2023 [Graph], PR Times, & RightTouch, November 2, 2023. [Online]. Available: https://www.statista.com/statistics/1459557/japan-factors-improving-company-s-image-purchase-intention/
