In 2024, approximately 69 percent of the leading 150 East Asian EdTech startups employed a Direct-to-Consumer retail business model. From 2021 to 2024, the share of this model among the leading EdTech startups gradually decreased, reflecting an increase in the Business-to-Business retail model's share, which rose from about 18 percent to 31 percent during the same period.
Distribution of leading 150 EdTech startups in East Asia from 2020 to 2024, by business model
startups in this list are less than 10 years old and either headquartered in the specified region or primarily focused on that market (e.g., generating over 80 percent of revenue/customers from it). They are classified as startups or scale-ups, meaning they are 'pre-exit' (not acquired, a subsidiary, or publicly listed) and not controlled by an investor group (for example, through private equity buyouts or significant controlling investments).
Supplementary notes
*Figures from 2020 reflect data for only 100 leading EdTech startups within China.Â
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HolonIQ. (September 24, 2024). Distribution of leading 150 EdTech startups in East Asia from 2020 to 2024, by business model [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1459537/east-asia-leading-edtech-startups-distribution-by-retail-model/
HolonIQ. "Distribution of leading 150 EdTech startups in East Asia from 2020 to 2024, by business model." Chart. September 24, 2024. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1459537/east-asia-leading-edtech-startups-distribution-by-retail-model/
HolonIQ. (2024). Distribution of leading 150 EdTech startups in East Asia from 2020 to 2024, by business model. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1459537/east-asia-leading-edtech-startups-distribution-by-retail-model/
HolonIQ. "Distribution of Leading 150 Edtech Startups in East Asia from 2020 to 2024, by Business Model." Statista, Statista Inc., 24 Sep 2024, https://www.statista.com/statistics/1459537/east-asia-leading-edtech-startups-distribution-by-retail-model/
HolonIQ, Distribution of leading 150 EdTech startups in East Asia from 2020 to 2024, by business model Statista, https://www.statista.com/statistics/1459537/east-asia-leading-edtech-startups-distribution-by-retail-model/ (last visited December 27, 2024)
Distribution of leading 150 EdTech startups in East Asia from 2020 to 2024, by business model [Graph], HolonIQ, September 24, 2024. [Online]. Available: https://www.statista.com/statistics/1459537/east-asia-leading-edtech-startups-distribution-by-retail-model/
