For over 35 percent of Australian respondents surveyed in October 2023, cost was the most important factor when selecting a holiday destination. Relaxation and leisure time was the top determining factor for just over 19 percent of survey respondents when it came to choosing a location for their holiday.
Leading factors considered when choosing a holiday destination among Australians as of October 2023
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Share of respondents
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Survey question: What do you consider the most important factor when choosing a holiday destination?
Specific results from the Australian Capital Territory, Tasmania, and the Northern Territory were omitted from survey analysis, due to less-than-optimal sample sizes.
Ages from 78+ were also omitted from the survey analysis due to less-than-optimal sample sizes.
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Budget Direct. (October 20, 2023). Leading factors considered when choosing a holiday destination among Australians as of October 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1459519/australia-leading-factors-considered-when-choosing-a-holiday-destination/
Budget Direct. "Leading factors considered when choosing a holiday destination among Australians as of October 2023." Chart. October 20, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1459519/australia-leading-factors-considered-when-choosing-a-holiday-destination/
Budget Direct. (2023). Leading factors considered when choosing a holiday destination among Australians as of October 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1459519/australia-leading-factors-considered-when-choosing-a-holiday-destination/
Budget Direct. "Leading Factors Considered When Choosing a Holiday Destination among Australians as of October 2023." Statista, Statista Inc., 20 Oct 2023, https://www.statista.com/statistics/1459519/australia-leading-factors-considered-when-choosing-a-holiday-destination/
Budget Direct, Leading factors considered when choosing a holiday destination among Australians as of October 2023 Statista, https://www.statista.com/statistics/1459519/australia-leading-factors-considered-when-choosing-a-holiday-destination/ (last visited July 22, 2024)
Leading factors considered when choosing a holiday destination among Australians as of October 2023 [Graph], Budget Direct, October 20, 2023. [Online]. Available: https://www.statista.com/statistics/1459519/australia-leading-factors-considered-when-choosing-a-holiday-destination/