According to a recent study conducted in the United States, Black and African Americans were more likely to use the Starz app compared to the total market, with a 39 percent audience share in 2023. This was closely followed by Philo, with 30 percent more likely to have the app. Black and African Americans have a lower affinity for AVOD services.
Share of Black and African American audiences that are more likely to watch selected video streaming apps in the United States in 2023
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App Science®. (January 16, 2024). Share of Black and African American audiences that are more likely to watch selected video streaming apps in the United States in 2023 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1459489/black-african-american-video-streaming-preferences-us/
App Science®. "Share of Black and African American audiences that are more likely to watch selected video streaming apps in the United States in 2023 ." Chart. January 16, 2024. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1459489/black-african-american-video-streaming-preferences-us/
App Science®. (2024). Share of Black and African American audiences that are more likely to watch selected video streaming apps in the United States in 2023 . Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1459489/black-african-american-video-streaming-preferences-us/
App Science®. "Share of Black and African American Audiences That Are More Likely to Watch Selected Video Streaming Apps in The United States in 2023 ." Statista, Statista Inc., 16 Jan 2024, https://www.statista.com/statistics/1459489/black-african-american-video-streaming-preferences-us/
App Science®, Share of Black and African American audiences that are more likely to watch selected video streaming apps in the United States in 2023 Statista, https://www.statista.com/statistics/1459489/black-african-american-video-streaming-preferences-us/ (last visited January 09, 2025)
Share of Black and African American audiences that are more likely to watch selected video streaming apps in the United States in 2023 [Graph], App Science®, January 16, 2024. [Online]. Available: https://www.statista.com/statistics/1459489/black-african-american-video-streaming-preferences-us/
