J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowMost accepted cases of use of AI in advertising according to adults in the U.S. 2023
As of November 2023, approximately 62 percent of adults surveyed in the United States reported favoring the use of artificial intelligence (AI) in advertising to reduce overall costs so they pay a lower price for the advertised product or service. Around 60 percent supported the usage of AI to generate the background image of an ad, but only 37 percent approved of its use to create a model or person in an ad. According to the same study, social media and TV ranked among U.S. consumers' favorite channels to receive personalized ads.
