Top influencer marketing's goals in Spain 2023

Published by
Michele Majidi,
Apr 2, 2024
During a 2023 survey of marketing professionals working with influencer marketing in Spain, 58 percent of respondents said the main objective behind their investment in influencer marketing campaigns was to gain visibility and awareness. Positioning and brand image followed with 22 percent of respondents citing it.

Goals of marketers related to influencer marketing in Spain as of September 2023

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Sources

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Release date

February 2024

Region

Spain

Survey time period

June 16 to September 29, 2023

Number of respondents

132 respondents

Special properties

among marketing professionals responsible for influencer marketing in leading companies in Spain

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

The source does not provide any information regarding missing percentage points to 100.

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