Children's color preferences was the leading factor in school bag satchel (randoseru) purchases in Japan, according to a survey conducted in February 2024. Almost 52 percent of guardians buying a randoseru for their child enrolling into elementary school in that year stated that they took the child's color preference into consideration during purchase.
Randoseru refers to backpacks for school resembling ransels, used mainly by elementary schoolchildren in Japan. The bag is commonly made form leather or synthetic leather, and available in various colors. The most chosen color that year was black for boys and purple or violet for girls.
Leading factors in purchases of school bag satchels (randoseru) in Japan as of February 2024
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Randoseru Kogyokai. (April 2, 2024). Leading factors in purchases of school bag satchels (randoseru) in Japan as of February 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1459436/japan-important-factor-chooserandoseru/
Randoseru Kogyokai. "Leading factors in purchases of school bag satchels (randoseru) in Japan as of February 2024." Chart. April 2, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1459436/japan-important-factor-chooserandoseru/
Randoseru Kogyokai. (2024). Leading factors in purchases of school bag satchels (randoseru) in Japan as of February 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1459436/japan-important-factor-chooserandoseru/
Randoseru Kogyokai. "Leading Factors in Purchases of School Bag Satchels (Randoseru) in Japan as of February 2024." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1459436/japan-important-factor-chooserandoseru/
Randoseru Kogyokai, Leading factors in purchases of school bag satchels (randoseru) in Japan as of February 2024 Statista, https://www.statista.com/statistics/1459436/japan-important-factor-chooserandoseru/ (last visited December 23, 2024)
Leading factors in purchases of school bag satchels (randoseru) in Japan as of February 2024 [Graph], Randoseru Kogyokai, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1459436/japan-important-factor-chooserandoseru/
