Team sponsorship revenue share of major sports leagues North America 2023

Published by
Christina Gough,
Apr 11, 2024

In the 2023 season, roughly 29 percent of the total revenue generated in the NHL was through team sponsorships. Meanwhile, only 10 percent of the NFL's total revenue generated in that season was from sponsorships.

Team sponsorship revenue share of total revenue of major sports league in North America in 2023

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Release date

February 2024

Region

North America

Survey time period

2023

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Sports sponsorshipSporting goods industry in the U.S.National Football League (NFL)National Basketball Association (NBA)Major League Baseball (MLB)
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