With the start of the new school year in April in Japan, newly enrolled elementary school children commonly receive a school bag satchel from their guardians, known as randoseru, which commonly accompany them until middle school. The majority of guardians started looking into the purchase the year prior, according to a survey conducted in February 2024. The most common time was exactly one year prior to the enrollment, with 17.1 percent of respondents starting the product research in April 2023.
Timing for starting to look for school bag satchels (randoseru) in Japan as of February 2024
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Randoseru Kogyokai. (April 12, 2023). Timing for starting to look for school bag satchels (randoseru) in Japan as of February 2024 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1459418/japan-timing-look-for-randoseru/
Randoseru Kogyokai. "Timing for starting to look for school bag satchels (randoseru) in Japan as of February 2024." Chart. April 12, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1459418/japan-timing-look-for-randoseru/
Randoseru Kogyokai. (2023). Timing for starting to look for school bag satchels (randoseru) in Japan as of February 2024. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1459418/japan-timing-look-for-randoseru/
Randoseru Kogyokai. "Timing for Starting to Look for School Bag Satchels (Randoseru) in Japan as of February 2024." Statista, Statista Inc., 12 Apr 2023, https://www.statista.com/statistics/1459418/japan-timing-look-for-randoseru/
Randoseru Kogyokai, Timing for starting to look for school bag satchels (randoseru) in Japan as of February 2024 Statista, https://www.statista.com/statistics/1459418/japan-timing-look-for-randoseru/ (last visited August 25, 2024)
Timing for starting to look for school bag satchels (randoseru) in Japan as of February 2024 [Graph], Randoseru Kogyokai, April 12, 2023. [Online]. Available: https://www.statista.com/statistics/1459418/japan-timing-look-for-randoseru/