Shoppers buying products recommended by generative-AI 2023, by generation

Published by
Stephanie Chevalier,
Apr 5, 2024
As of end 2023, slightly over half of consumers had already purchased products recommended by generative AI while shopping online. Millennials were most likely to do so with 57 percent of respondents, followed by Gen Z with 55 percent.

Share of shoppers already buying products recommended by generative-AI tools in 2023, by generation

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Release date

January 2024

Region

Worldwide

Survey time period

October and November 2023

Number of respondents

2,299*

Age group

18 years and older

Special properties

consumers who are aware of the use of generative AI and have used it already

Supplementary notes

* Consumers in 11 countries across North America, Europe, and Asia–Pacific.

Distribution: 345 Gen Z, 986 Millennials, 635 Gen X, and 333 Boomers.

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Overview

4

Level of implementation

6

Business adoption

7

Consumer behavior

8

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Topics

Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence in e-commerce
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