In 2023, one-fifth of consumers had already used generative artificial intelligence, and approximately one-third planned to use it in the future. In contrast, nearly 30 percent of respondents had never heard of generative AI as a tool for online shopping.
Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping in 2023
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Share of respondents
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Capgemini. (January 11, 2024). Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1459217/gen-ai-consumer-awareness-use-online-shopping/
Capgemini. "Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping in 2023." Chart. January 11, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1459217/gen-ai-consumer-awareness-use-online-shopping/
Capgemini. (2024). Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1459217/gen-ai-consumer-awareness-use-online-shopping/
Capgemini. "Consumer Awareness and Use of Generative Artificial Intelligence (Gen Ai) in Online Shopping in 2023." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/1459217/gen-ai-consumer-awareness-use-online-shopping/
Capgemini, Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping in 2023 Statista, https://www.statista.com/statistics/1459217/gen-ai-consumer-awareness-use-online-shopping/ (last visited July 22, 2024)
Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping in 2023 [Graph], Capgemini, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/1459217/gen-ai-consumer-awareness-use-online-shopping/