Generative AI use and awareness in online shopping 2024
In 2024, almost a quarter of consumers had already used generative artificial intelligence, and over one-third planned to use it in the future.
Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping in 2024
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Other statistics that may interest you Artificial intelligence (AI) in e-commerce
Overview
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Level of implementation
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- Premium Statistic Use of AI in B2C e-commerce operations in the United States 2023
- Premium Statistic Use of AI in B2C e-commerce operations in Canada 2023
- Premium Statistic Use of AI in B2C e-commerce operations in Brazil 2023
- Premium Statistic Use of AI in B2C e-commerce operations in Japan 2023
- Premium Statistic Use of AI in B2C e-commerce operations in Germany 2023
- Premium Statistic Use of AI in B2C e-commerce operations in the UK 2023
Business adoption
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- Premium Statistic Generative AI use in selected commercial cases worldwide 2023
- Premium Statistic Share of retailers using AI, MV, and CV 2023
- Premium Statistic Implementation of AI for enhancing customer experience in 2024
- Premium Statistic Customer experience struggles with AI implementation 2024
- Premium Statistic Sectors needing AI-powered customer care solutions improvement in the U.S. 2024
- Premium Statistic Anticipated impact of GenAI on retail business processes in the U.S. 2024
- Premium Statistic Foreseeing personalization strategies in the U.S. and UK 2023
Consumer behavior
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- Premium Statistic E-commerce user preferences for generative AI tools 2023
- Premium Statistic Consumers likely to accept AI advice on products 2023, by category
- Premium Statistic Main AI uses consumers are interested in 2023
- Premium Statistic Consumers likely to use AI agents for online shopping 2023, by product category
- Premium Statistic Shoppers who feel comfortable dealing with AI to check orders status 2023, by country
- Premium Statistic Preferred communication channels for AI customer care interactions in the U.S. 2024
- Premium Statistic Main features when interacting with AI-powered CX solutions in the U.S. 2024
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* For commercial use only
Basic Account
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account
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$199 USD
per month, billed annually
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- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Capgemini. (January 14, 2025). Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping in 2024 [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1459217/gen-ai-consumer-awareness-use-online-shopping/
Capgemini. "Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping in 2024." Chart. January 14, 2025. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1459217/gen-ai-consumer-awareness-use-online-shopping/
Capgemini. (2025). Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping in 2024. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1459217/gen-ai-consumer-awareness-use-online-shopping/
Capgemini. "Consumer Awareness and Use of Generative Artificial Intelligence (Gen Ai) in Online Shopping in 2024." Statista, Statista Inc., 14 Jan 2025, https://www.statista.com/statistics/1459217/gen-ai-consumer-awareness-use-online-shopping/
Capgemini, Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping in 2024 Statista, https://www.statista.com/statistics/1459217/gen-ai-consumer-awareness-use-online-shopping/ (last visited April 03, 2025)
Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping in 2024 [Graph], Capgemini, January 14, 2025. [Online]. Available: https://www.statista.com/statistics/1459217/gen-ai-consumer-awareness-use-online-shopping/
