Generative AI use and awareness in online shopping 2023

Published by
Stephanie Chevalier,
May 29, 2024
In 2023, one-fifth of consumers had already used generative artificial intelligence, and approximately one-third planned to use it in the future. In contrast, nearly 30 percent of respondents had never heard of generative AI as a tool for online shopping.

Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping in 2023

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Release date

January 2024

Region

Worldwide

Survey time period

October and November 2023

Number of respondents

11,681*

Age group

18 years and older

Supplementary notes

* Consumers in 11 countries across North America, Europe, and Asia–Pacific.

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Statistics on " Artificial intelligence (AI) in e-commerce "

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Overview

4

Level of implementation

6

Business adoption

7

Consumer behavior

8

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Topics

Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence in e-commerce
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