According to a survey of global consumers conducted in November 2023, text messages were still the preferred type of messages to engage with for over six in 10 respondents. In comparison, less than one in 10 respondents worldwide reported preferring audio messages.
Share of mobile users worldwide who prefer text or audio messages in November 2023
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Share of mobile users worldwide who prefer text or audio messages in November 2023
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According to the source, the data is based on research covering "17 markets with sample sizes varying between 500 and 2001 for each market."
Original question:"Do you generally prefer to send text messages or audio messages (e.g., voice notes) on your mobile phone? Do you generally prefer to receive text messages or audio messages (e.g., voice notes) on your mobile phone? "
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YouGov. (February 9, 2024). Share of mobile users worldwide who prefer text or audio messages in November 2023 [Graph]. In Statista. Retrieved April 30, 2025, from https://www.statista.com/statistics/1459203/mobile-users-preference-text-or-audio-messages/
YouGov. "Share of mobile users worldwide who prefer text or audio messages in November 2023." Chart. February 9, 2024. Statista. Accessed April 30, 2025. https://www.statista.com/statistics/1459203/mobile-users-preference-text-or-audio-messages/
YouGov. (2024). Share of mobile users worldwide who prefer text or audio messages in November 2023. Statista. Statista Inc.. Accessed: April 30, 2025. https://www.statista.com/statistics/1459203/mobile-users-preference-text-or-audio-messages/
YouGov. "Share of Mobile Users Worldwide Who Prefer Text or Audio Messages in November 2023." Statista, Statista Inc., 9 Feb 2024, https://www.statista.com/statistics/1459203/mobile-users-preference-text-or-audio-messages/
YouGov, Share of mobile users worldwide who prefer text or audio messages in November 2023 Statista, https://www.statista.com/statistics/1459203/mobile-users-preference-text-or-audio-messages/ (last visited April 30, 2025)
Share of mobile users worldwide who prefer text or audio messages in November 2023 [Graph], YouGov, February 9, 2024. [Online]. Available: https://www.statista.com/statistics/1459203/mobile-users-preference-text-or-audio-messages/
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