In 2023, traditional advertising and marketing spending worldwide stood slightly above 806 billion U.S. dollars, down 1.9 percent from over 821 billion dollars a year earlier. Meanwhile, projections indicated that online and offline advertising and marketing combined global revenues will exceed 1.75 trillion dollars in 2024.
Traditional advertising and marketing spending worldwide in 2022 and 2023
(in billion U.S. dollars)
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Statista. (March 27, 2024). Traditional advertising and marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1459183/traditional-advertising-marketing-spending-worldwide/
Statista. "Traditional advertising and marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars)." Chart. March 27, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1459183/traditional-advertising-marketing-spending-worldwide/
Statista. (2024). Traditional advertising and marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1459183/traditional-advertising-marketing-spending-worldwide/
Statista. "Traditional Advertising and Marketing Spending Worldwide in 2022 and 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/1459183/traditional-advertising-marketing-spending-worldwide/
Statista, Traditional advertising and marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1459183/traditional-advertising-marketing-spending-worldwide/ (last visited December 30, 2024)
Traditional advertising and marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars) [Graph], Statista, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/1459183/traditional-advertising-marketing-spending-worldwide/
