According to a survey among e-commerce sellers in Southeast Asia from November 2022, 27.5 percent of the respondents in Indonesia used TikTok for live selling. In comparison, around 14 percent of the sellers in Singapore used TikTok as a live selling channel as of November 2022.
Usage of TikTok for live selling channels in Southeast Asia in 2022, by country
Characteristic
Share of respondents
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Ninja Van. (March 18, 2023). Usage of TikTok for live selling channels in Southeast Asia in 2022, by country [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1459181/sea-usage-of-tiktok-for-live-selling-channels-by-country/
Ninja Van. "Usage of TikTok for live selling channels in Southeast Asia in 2022, by country." Chart. March 18, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1459181/sea-usage-of-tiktok-for-live-selling-channels-by-country/
Ninja Van. (2023). Usage of TikTok for live selling channels in Southeast Asia in 2022, by country. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1459181/sea-usage-of-tiktok-for-live-selling-channels-by-country/
Ninja Van. "Usage of Tiktok for Live Selling Channels in Southeast Asia in 2022, by Country." Statista, Statista Inc., 18 Mar 2023, https://www.statista.com/statistics/1459181/sea-usage-of-tiktok-for-live-selling-channels-by-country/
Ninja Van, Usage of TikTok for live selling channels in Southeast Asia in 2022, by country Statista, https://www.statista.com/statistics/1459181/sea-usage-of-tiktok-for-live-selling-channels-by-country/ (last visited July 22, 2024)
Usage of TikTok for live selling channels in Southeast Asia in 2022, by country [Graph], Ninja Van, March 18, 2023. [Online]. Available: https://www.statista.com/statistics/1459181/sea-usage-of-tiktok-for-live-selling-channels-by-country/