Usage of Facebook for live selling channels SEA 2022, by country

Published by Statista Research Department, Sep 11, 2024
According to a survey among e-commerce sellers in Southeast Asia from November 2022, 37.9 percent of the respondents in Thailand used Facebook for live selling. In comparison, around ten percent of the sellers in Indonesia used Facebook as a live selling channel as of November 2022.

Usage of Facebook for live selling channels in Southeast Asia in 2022, by country

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Release date

March 2023

Region

Asia

Survey time period

November 2022

Number of respondents

1,186 respondents

Supplementary notes

Original question: "What channels do you use for Live Selling?" (multiple answers allowed)

Number of respondents in:
Singapore - 204;
Malaysia - 224;
Indonesia - 316;
the Philippines - 153;
Thailand - 134;
and Vietnam - 155.

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Overview

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Usage

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Channels

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Consumer behavior

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Topics

Live commerce in AsiaE-commerce in the Asia-Pacific regionShopping behavior in the Asia-Pacific regionSocial commerce in Southeast AsiaE-commerce in Southeast Asia
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