According to a survey of global consumers conducted in December 2023, young users' preferred communication method to engage with friends and family were SMS and text messages. In comparison, only two in 10 respondents aged between 18 and 24 years reported preferring mobile phone calls. Consumers in the age group of 55 and older reported preferring face to face communication more often than the younger demographics surveyed.
Leading methods for personal communications among global consumers in December 2023, by age group
Characteristic
SMS or text message
Mobile phone calls
Video calls
Face to face communication
Audio message/voice note
E-mail
Landline calls
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According to the source: "Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples."
Original question:"What is the method of communication you use most often to communicate with friends and family?"
The values may not sum up to 100 percent due to rounding
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YouGov. (March 8, 2024). Leading methods for personal communications among global consumers in December 2023, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1459135/most-used-communication-ways-worldwide-by-age/
YouGov. "Leading methods for personal communications among global consumers in December 2023, by age group." Chart. March 8, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1459135/most-used-communication-ways-worldwide-by-age/
YouGov. (2024). Leading methods for personal communications among global consumers in December 2023, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1459135/most-used-communication-ways-worldwide-by-age/
YouGov. "Leading Methods for Personal Communications among Global Consumers in December 2023, by Age Group." Statista, Statista Inc., 8 Mar 2024, https://www.statista.com/statistics/1459135/most-used-communication-ways-worldwide-by-age/
YouGov, Leading methods for personal communications among global consumers in December 2023, by age group Statista, https://www.statista.com/statistics/1459135/most-used-communication-ways-worldwide-by-age/ (last visited July 22, 2024)
Leading methods for personal communications among global consumers in December 2023, by age group [Graph], YouGov, March 8, 2024. [Online]. Available: https://www.statista.com/statistics/1459135/most-used-communication-ways-worldwide-by-age/
